Vegamour Google Ads
Daily Performance
July 1 - 9, 2026 (vegaLASH account 756-784-6915)
Total Spend
$94,345
9 days
Revenue
$181,436
conversions_value
ROAS
1.92x
Rev / Spend
Conversions
1,690
primary actions
Clicks
46,209
total clicks
Impressions
3,415K
3,414,608
CTR
1.35%
clicks/impr
Avg CPC
$2.04
cost/click
CPA
$55.82
cost/conv
Search Impr Share
20.1%
avg share
Daily ROAS Trend
Revenue / Spend ratio per day (target: 4.0x)
4.0x 3.0x 2.0x 1.0x 0.0x 4.0x target Jul 1: 2.16x Jul 2: 2.38x Jul 3: 2.72x Jul 4: 2.63x Jul 5: 1.65x Jul 6: 1.95x Jul 7: 1.81x Jul 8: 1.23x Jul 1 Jul 2 Jul 3 Jul 4 Jul 5 Jul 6 Jul 7 Jul 8
Spend vs Revenue (Daily)
Blue = Spend, Green = Revenue
$30K $22.5K $15K $7.5K $0 Jul 1 Spend: $8,193 Jul 1 Rev: $17,724 Jul 2 Spend: $8,360 Jul 2 Rev: $19,872 Jul 3 Spend: $8,598 Jul 3 Rev: $23,353 Jul 4 Spend: $10,689 Jul 4 Rev: $28,144 Jul 5 Spend: $17,791 Jul 5 Rev: $29,420 Jul 6 Spend: $12,220 Jul 6 Rev: $23,878 Jul 7 Spend: $12,276 Jul 7 Rev: $22,194 Jul 8 Spend: $10,513 Jul 8 Rev: $12,879 Jul 1 Jul 2 Jul 3 Jul 4 Jul 5 Jul 6 Jul 7 Jul 8
Full Daily Breakdown
All metrics by day
DateSpendRevenueROASConvClicksImprCTRCPCCPASIS
Jul 1$8,193$17,7242.16x1575,310277,0321.92%$1.54$52.1820.5%
Jul 2$8,360$19,8722.38x1675,466271,4172.01%$1.53$50.0620.4%
Jul 3$8,598$23,3532.72x1925,410294,3601.84%$1.59$44.7420.2%
Jul 4$10,689$28,1442.63x2406,054386,6381.57%$1.77$44.5320.3%
Jul 5$17,791$29,4201.65x2757,595598,9061.27%$2.34$64.6722.4%
Jul 6$12,220$23,8781.95x2275,842533,1211.10%$2.09$53.8520.9%
Jul 7$12,276$22,1941.81x2714,407440,2561.00%$2.79$45.3420.7%
Jul 8$10,513$12,8791.23x1625,124290,0731.77%$2.05$64.8921.9%
TOTAL$94,345$181,4361.92x1,69046,2093,414,6081.35%$2.04$55.8220.1%
Campaign Performance (July 1-9)
All active campaigns sorted by spend
CampaignSpendRevenueROASConvClicksImprCTRCPC
Monthly Performance
January - July 2026 YTD (vegaLASH account 756-784-6915)
YTD Spend
$1.49M
$1,492,173
YTD Revenue
$4.48M
$4,478,033
YTD ROAS
3.00x
Rev / Spend
YTD Conversions
48,603
primary actions
YTD Clicks
579,667
total
Avg Monthly Spend
$213K
6 full months
Monthly ROAS Trajectory
Revenue / Spend by month (target: 4.0x)
4.0x 3.0x 2.0x 1.0x 0.0x 4.0x target Jan: 1.87x Feb: 3.51x Mar: 2.80x Apr: 3.36x May: 3.13x Jun: 2.77x Jul (partial): 1.92x Jan Feb Mar Apr May Jun Jul*
Monthly Spend vs Revenue
Blue = Spend, Green = Revenue (* Jul is partial, 9 days)
$1M $800K $600K $400K $200K $0 Jan Spend: $288K Jan Rev: $539K Feb Spend: $208K Feb Rev: $730K Mar Spend: $223K Mar Rev: $623K Apr Spend: $253K Apr Rev: $849K May Spend: $312K May Rev: $976K Jun Spend: $209K Jun Rev: $580K Jul Spend: $94K (partial) Jul Rev: $181K (partial) Jan Feb Mar Apr May Jun Jul*
Full Monthly Breakdown
All metrics by month
MonthSpendRevenueROASConvClicksImprCTRCPCCPASIS
January$288,078$538,8151.87x5,35581,01212,019K0.67%$3.56$53.8023.6%
February$208,119$730,0923.51x13,40456,5237,105K0.80%$3.68$15.5319.4%
March$222,608$622,5482.80x5,62864,1936,597K0.97%$3.47$39.5514.3%
April$252,505$848,8203.36x7,84281,1405,199K1.56%$3.11$32.2013.4%
May$311,537$976,4143.13x9,133136,6937,050K1.94%$2.28$34.1113.8%
June$209,325$579,9092.77x5,551113,8976,203K1.84%$1.84$37.7116.6%
July (9d)$94,345$181,4361.92x1,69046,2093,415K1.35%$2.04$55.8220.1%
YTD TOTAL$1,492,173$4,478,0333.00x48,603579,66747,588K1.22%$2.57$30.7017.0%
Monthly Campaign Breakdown
All campaigns by month, sorted by spend
MonthCampaignSpendRevenueROASConvClicksCTR
Campaign Deep-Dive
Performance by campaign, July 1 - 9, 2026
Campaign Spend Distribution
Share of total spend by campaign
Keywords & Search Terms
Top performing keywords and search queries, July 1 - 9, 2026
Top Keywords by Spend
Top 20 keywords across all search campaigns
KeywordMatchCampaignSpendRevenueROASConvClicksImprCTRCPC
vegamourBroadBranded Search$7,949$56,3467.09x5122,95611,74425.2%$2.69
gro hair serumBroadBranded Search$4,233$4340.10x640423,7521.7%$10.48
vegalash volumizing serumBroadBranded Search$2,013$2200.11x223811,5632.1%$8.46
vegalashBroadBranded Search$1,747$1790.10x218811,7571.6%$9.29
eyelash growth serumPhraseBranded Search$1,710$5740.34x101957,3582.7%$8.77
vegamour hair growth serumBroadBranded Search$1,615$1190.07x11595,0283.2%$10.16
hair growthBroadNon-Brand Search$1,382$2620.19x31928,1972.3%$7.20
vegamour shampooBroadBranded Search$1,336$1,2960.97x171765,1313.4%$7.59
hair growth productsBroadNon-Brand Search$1,076$00.00x02391,96312.2%$4.50
hair growth serumBroadBranded Search$1,029$680.07x11252,9324.3%$8.24
best shampoo for hair lossBroadNon-Brand Search$792$00.00x01172,0765.6%$6.77
hair loss treatment for womenBroadNon-Brand Search$711$00.00x01091,7856.1%$6.52
hair loss shampooBroadNon-Brand Search$610$00.00x0881,5475.7%$6.93
vegamour serumBroadBranded Search$590$1,0581.79x7822,0064.1%$7.20
hair loss treatmentBroadNon-Brand Search$570$00.00x0821,4295.7%$6.95
Top Search Terms by Revenue
Actual search queries users typed (July 1-9)
Search TermCampaignSpendRevenueROASConvClicksImpr
vegamourBranded Search$3,594$53,38914.86x4922,5827,572
vegamourShopping USA$1,498$6,0294.02x5424445,982
vegamour gro hair serumBranded Search$1,053$6,3336.01x513341,961
vegamour groBranded Search$550$2,1323.88x18122505
vegamour gro hair serumShopping USA$529$9171.73x1111215,568
vegamour lash serumBranded Search$508$1,8023.55x26103601
vegamourShopping USA$357$3,4379.63x23858,055
vegamour gro revitalizing shampooShopping USA$349$7442.13x8936,639
vegamour shampooShopping USA$318$1,1413.59x11695,974
vegamour hair serumShopping USA$302$6001.99x7704,625
hair growth serumShopping USA$253$1550.61x2439,236
vegamour gro advanced hair serumShopping USA$248$5972.41x6593,746
vegamour reviewsBranded Search$237$2,0298.56x1886287
Device Breakdown
Performance by device type, July 1 - 9 and YTD 2026
July 1-9: Device Performance
DeviceSpend% SpendRevenueROASConvClicksCTRCPC
YTD Monthly Device Breakdown
Desktop vs Mobile vs Tablet ROAS by month
MonthDeviceSpendRevenueROASConvClicksCPC
Conversion Breakdown
Primary conversion actions, July 1 - 9 and monthly YTD
Website Purchases
829
$89,826 revenue
Shopping Direct Purchase
524
$57,548 revenue
New Subscriptions
337
$34,062 revenue
Conversion Mix (July 1-9)
49%
31%
20%
Website Purchases (829, $89.8K)
Shopping Direct (524, $57.5K)
New Subscriptions (337, $34.1K)
Secondary / Tracking Actions (non-primary, July 1-9)
These are NOT counted in the primary ROAS calculation
ActionCountValueStatus
Add to Cart (GTM)4,390$299,219Secondary
Begin Checkout (GTM)989$98,028Secondary
Purchase (GTM)847$89,874Secondary
GA4 Purchase528$56,206Secondary
YouTube Follow-on Views8$8Secondary
Monthly Conversion Breakdown (YTD)
Primary conversion actions by month
MonthActionConversionsRevenue
JanuaryWebsite Purchases5,248$526,170
New Subscriptions98$11,366
FebruaryWebsite Purchases12,978$685,343
New Subscriptions420$44,211
MarchWebsite Purchases4,279$476,196
New Subscriptions1,318$142,676
Shopping Direct17$2,085
AprilWebsite Purchases4,479$496,967
New Subscriptions1,730$178,412
Shopping Direct1,403$148,024
MayWebsite Purchases4,946$540,247
New Subscriptions2,016$193,662
Shopping Direct1,803$215,137
JuneWebsite Purchases2,411$244,744
New Subscriptions1,363$119,853
Shopping Direct1,490$186,345
July (9d)Website Purchases829$89,826
Shopping Direct524$57,548
New Subscriptions337$34,062
Hourly Heatmap
July 8, 2026 performance by hour of day
Conversions by Hour
Darker = more conversions (July 8)
Hourly Performance Table (July 8)
HourSpendRevenueROASConvClicksImpr
Key Insights & Flags
Observations from the data
YTD ROAS at 3.00x, Trending Down in July
YTD stands at a solid 3.00x ROAS across $1.49M in spend. However, July (9 days in) is at 1.92x, a significant drop from the Feb peak (3.51x) and the Apr-May run (3.13-3.36x). July 8 was the worst individual day at 1.23x. Attribution lag will improve this, but the trend needs watching.
July 5 Spend Spike: $17,791 (Holiday)
July 5 saw nearly double the normal daily spend ($17.8K vs avg ~$10K) likely due to July 4th weekend traffic. CPC spiked to $2.34 (vs $1.54 on Jul 1). Revenue was the highest day at $29.4K, but efficiency dropped to 1.65x ROAS.
Demand Generation Campaign: $5.7K Spent, 0.11x ROAS
The Demand Gen campaign has spent $5,717 in July with only $670 in attributed revenue (0.12x). While demand gen has a longer attribution window, this is a significant burn. Across Hair Growth Serums ($2,687 spent, 8 conv) and Style Wand ($1,937 spent, 1 conv), performance is very weak.
Non-Brand Search: $6.2K Spent, 0.04x ROAS
Non-Brand Search USA spent $6,196 in July with only $262 in revenue (3 conversions). Top non-brand keywords like "hair growth products" ($1,076), "best shampoo for hair loss" ($792), and "hair loss treatment for women" ($711) generated zero conversions each.
Branded Keywords Cannibalizing Each Other
"gro hair serum" ($4,233, 0.10x), "vegalash" ($1,747, 0.10x), and "vegalash volumizing serum" ($2,013, 0.11x) are all in the Branded Search campaign but performing poorly. Meanwhile, the exact brand term "vegamour" does 7.09x ROAS. The broad match branded variants are bleeding spend into non-converting queries.
Subscription PMax Quietly Strong
PMax Subscription campaigns are efficient. Shampoo Conditioner Kits PMax at 4.22x and GRO Ageless PMax at 4.72x are the top non-branded performers. These PMax campaigns with product-specific focus continue to outperform broad campaigns.
Mobile Dominates Budget (78%), Desktop Converts Better
Mobile captures 78% of July spend but converts at a lower rate than Desktop. YTD, Desktop has consistently higher ROAS across most months. Consider increasing desktop bid adjustments or allocating more budget toward desktop-heavy campaigns.
Search Impression Share: Only 20.1%
Across all campaigns, Vegamour captures about 20% of available search impressions. On the branded term "vegamour," share is much higher (~25% CTR implies strong presence). The SIS gap suggests significant room for scaling branded coverage. However, non-brand SIS is very low, and given 0.04x ROAS on non-brand, scaling there requires caution.
Top Search Term: "vegamour" at 14.86x ROAS
The pure brand search term "vegamour" in the Branded Search campaign generated $53,389 in revenue from just $3,594 in spend (14.86x). This is by far the most efficient driver. "vegamour gro hair serum" also strong at 6.01x. The brand equity is the engine powering overall account performance.